Tag Archives: Clear aligner therapy

Part 1: When Aligner Therapy Alone Doesn’t Cut The Mustard

InvisalignWhat Does Invisalign Aligners do?

Unless you have been living under a rock or even on a desert island like Tom Hanks in Castaway, you have probably heard about Invisalign aligners. Align is the manufacturer of Invisalign and has spent an enormous amount of money marketing directly to consumers effectively bypassing doctors. This strategy has been very effective for increasing the profits of Align as a corporation but in too many situations has fallen short in terms of patient outcomes. In our practice alone we see about about one unhappy patient a month that has received substandard aligner care. This care typically is delivered by a general dentist or by a do it yourself(DIY) “aka Smile Club” without any doctor oversight.

There is some good news in all of this. First the good news, it has brought more consumers in to the orthodontic marketplace to seek out orthodontic care. The bad news is that Align has masterfully brainwashed the public on the virtues of clear aligner therapy. It is always a dangerous thing when a company is driving care not the health care practitioner. This is certainly not in the best interests of the patient. Continue reading Part 1: When Aligner Therapy Alone Doesn’t Cut The Mustard