There was a time, not so long ago when purchase decisions were based on quality. There was a good, better and best. Naturally, getting “the best” was more valuable and so commanded a higher price.
Today, we are bombarded with discount frenzy both online and in stores, where the lowest price drives purchasing decisions. Well, this “model” may make sense when it comes to a choice of buying two items that are pretty much the same, like toaster ovens or garden hoses. Buying the least expensive of the two is usually pretty reasonable. Such items that are interchangeable and have what appears to be equal value are called commodities. Continue reading Why Shopping for an Orthodontist is not like Buying a Toaster Oven